Overview

The love of alpacas has led to one individual, collecting and showcasing her priced Alpacas. The development of a natural farm-raised alpaca products, family-owned, and operated farm, led to the fictional production of a branding strategy for this elegant yet humble company. Showcasing, priced alpacas through tours, advertising alpaca wool made products and presenting a family friendly travel stop in the lushes Blue Ridge Mountain range of Georgia, USA. 

Strategy

To create and represent the elegant, and sophisticated side of Ashley Miller’s price winning alpaca Dolly as their company mascot and logo feature. Capture the luring beauty of the farms location of Blue Ridge Georgia, USA. Finally, develop business stationery, product packaging, and signage representing the newly created brand.